About us – Apenberg – Excellence in Print Business Consulting

Vision & Mission

The printing industry is undergoing profound transformation. We partner with mid-sized companies that view this development not as a risk, but as a strategic opportunity for growth and innovation.

Our vision is a strong, innovative, and future-ready printing industry that continuously evolves through clear strategic decisions, disciplined execution, and entrepreneurial courage. At the heart of this vision are the people and businesses willing to take responsibility and actively shape their own future.

As a trusted partner, we support owners, shareholders, board members, and executives through strategic, operational, and organizational change. Together, we create the conditions for sustainable growth, enhanced competitiveness, and long-term business success.

Our mission goes beyond providing advice. We work alongside our clients to help them successfully implement change, unlock sustainable growth opportunities, and realize their full future potential.

Consulting approach

1. Systematically analyze

2. Think strategically

3. Plan realistically

4. Implement pragmatically

Ansprechpartner

Michael Apenberg

CEO

He has been advising companies in the media and printing industry since 1987 and is one of the leading management consultants in the field. Prior to that, he spent 13 years in various management positions in sales and marketing at Agfa-Gevaert AG, Graphic Division, Leverkusen/Antwerp.

Dr. Johannes Warther

Partner

He has been part of the Apenberg & Partner team since November 2016. He studied Economics at LMU Munich and then focused on Strategic Management at the University of Bath, UK.

Lydia Behrens

Senior Consultant

combines many years of hands-on operational experience in the German printing industry and has held senior positions at renowned companies such as Aumüller Druck, Onlineprinters GmbH and FLYERALARM GmbH, where she was responsible for key operational and customer-focused functions.

Reimer Wittstock

Senior Consultant

He is a trained offset printer and holds a degree in Communication Technology/Printing Engineering. Since 2007, he has been working as a freelance consultant for Apenberg & Partner, specializing in technology and production-related strategy projects.

Yorck Wittkuhn

Consultant

He has been a member of the Apenberg & Partner team since July 2021. In February 2021, he completed his diploma in Business Administration at the University of Greifswald.

Anna-Lena Pölitz

HR Consultant

She has been a member of the Apenberg & Partner team since November 2021. After completing her Master’s degree in Business Psychology, she has been working as an HR Consultant for recruitment consulting at Apenberg & Partner since 2024.

Fritz Wassner

Consultant

has been part of the Apenberg & Partner team since July 2025. He studied Industrial Engineering at NORDAKADEMIE and subsequently focused on General Management while working.

Martin Cichy

Analyst

He holds a degree in Business Administration with a focus on Economic Research and Statistics and has been working as a Print Business Analyst for Apenberg & Partner since 2012, contributing to corporate strategy and M&A projects.

Kristin Buth

Assistenz der Geschäftsleitung

Since August 2024, she has been serving as Executive Assistant and Office Manager, acting as the first point of contact at Apenberg & Partner. She connects callers with the appropriate contact person and is happy to assist with inquiries as well as the provision of informational materials. In addition, she is responsible for the areas of press relations and marketing.