Modern Sales: Structured, Strategic, and Transparent
Modern sales is clearly structured, strategically oriented, and transparently represented.Like any other profession, sales is defined by the context of its time. There were eras in which modern customer acquisition required an entire team of field representatives visiting clients in person, covering countless kilometers along the way. From that period also stems the idea of […]
There’s No Wrong Time to Exchange Ideas with Industry Experts
Anyone reading our current forecast for the development of the printing industry in 2025 will quickly understand: 2025 will not be the year of economic recovery (Click here for the white paper). It’s a time to consolidate resources – perhaps even tighten the belt. Definitely no time for strategy consultants, you might think. We see […]
The Evolution of Sales in the Printing Industry: From Pure Print Products to Comprehensive Customer Solutions
The printing industry has undergone a profound transformation in recent decades, particularly when it comes to sales and the understanding of what a “product” is. For professionals and decision-makers in this industry, it is crucial to understand current developments in order to remain competitive. In the past, the “product” in the printing industry was clearly […]
When the Bank Suddenly Cuts the Overdraft Line
In recent months, Apenberg & Partner has observed a growing trend: More and more corporate clients are having their overdraft lines terminated by their banks. This move has far-reaching consequences for many companies, particularly in economically challenging times. Background of the Development Banks are legally required to hedge both balance sheet and market risks proportionally […]
AI in the printing industry – may remain an abstract desire for many
Artificial intelligence (AI) has a media presence in our industry comparable to the paper price situation in the past year 2022. Few opportunities are missed to present AI as the grandiose problem solution of the future. This stirs up hope and creates desire – good for all those who have an “AI solution” in their […]
Only what is measured can be systematically improved
No matter which sport you devote yourself to, one thing is inevitably noticeable: nowadays the best of the best are absolute athletes. Top performances in tennis, football or other physical sports require superhuman-looking physique. Even in chess, the world’s top players openly talk about the relevance of physical fitness. The advantage is measurable! In addition […]
Updated “Corona forecast for the printing industry”: development of GDP and insolvencies
In August 2020 Apenberg & Partner issued the “Corona forecast for the printing industry”. We update this forecast with ACTUAL data from 2020, ACTUAL data from Q1 2021 and an adjusted outlook for the current year 2021. Almost one year later, it can be seen that the course has not been exactly as forecast. Nevertheless, […]
Anybody afraid of change will find no future in the printing industry.
Whilst one key topic of this year’s symposium was the power of change of platform business models within and outside the printing industry, we once again found: the key difference between online printers and their traditional counterparts is not the products or the technology – it is and stays the attitude!Presentations and talks over the […]
Instruments of strategic future planning – The internal company analysis.
The first part of our services on “Instruments of strategic future planning” addressed market analysis and reports that from experience, companies in general and particularly printers are better informed about their own organisation than about their market setting. Unfortunately this only rarely means that these companies have adequate or even optimal knowledge about their own […]