Client vs. Customer: A Subtle but Important Difference!
In our daily lives, we often encounter the terms “customer” and “client,” and we typically use them interchangeably. However, there is a significant difference between the two, which plays a crucial role, especially in consulting. While a customer has a more transactional relationship with a company or brand, a client often involves a long-term, trust-based, […]
There’s No Wrong Time to Exchange Ideas with Industry Experts
Anyone reading our current forecast for the development of the printing industry in 2025 will quickly understand: 2025 will not be the year of economic recovery (Click here for the white paper). It’s a time to consolidate resources – perhaps even tighten the belt. Definitely no time for strategy consultants, you might think. We see […]